




Fresh Fall is a package design concept created for a candle inspired by the essence of the fall season. The design focuses on developing branding elements and a comprehensive brand guide to capture the warmth and coziness associated with autumn. The illustrations feature seasonal motifs, and I carefully selected a color palette that evokes the rich hues of fall. This design aims to resonate with young adults in their 20s who love candles, bringing the comforting and nostalgic feeling of fall to life through every detail.