The initial set of logos showcases my first ideas to capture a fun and casual tone for the restaurant. By featuring a fortune cookie as a central element in the logo that symbolizes luck, the design emphasizes a playful and approachable atmosphere, aligning with the relaxed dining experience that Lucky Dumpling aims to provide.
The client expressed interest in a more modern Chinese logo that incorporates contemporary colors, such as green, and has a youthful touch. In this set of logos, I used green tones and made the dumpling the focal point of the design, adding a fresh and youthful element to align with the client’s vision for the brand.
The client liked the set of logos but wanted the dumpling to have a more recognizable dumpling shape. Additionally, he requested incorporating red alongside the green to achieve a modern look with a traditional touch. To provide a range of options, I also presented a variety of fonts, from modern to traditional, to align with his preferences.
Ultimately, the client decided to go with a more classic logo that features only the restaurant's name and Chinese characters. He wanted the design to be more traditional to make it more authentic to Chinese culture.